The piglet expresses against animal cruelty, the purpose supports the tone of the advertisment. The expression on the pig's face was deppressed. The expression suggest that the tone was sorrow. The company that is taking donations know that alot of people will feel sorry for the piglet and make them want to donate.
The tone of this story is sorrow. The advertisement is black and white which emphasized the sorrow tone. Instead of having a happy colorful picture it was dark and dull. I feel like the happiness was being drained from the picture everytime i looked at it. The picture looks gloomy.
I think the purpose of this advertisement is to get us to donate and raise awarness for animal cruelty. Tey attract people's attention to the pig. They make it seem innocent then you read the passage next to it and u feel sorry for the pig. It was convincing people to donate by making them feel guilt.
The advertisement uses the pig to show a sad tone. People will feel sorry for the pig and donate. They do not like to see animals in distress.
